Two decades in the room where the decisions are made.
Shane Helms is the founder and principal of Cabrera Consulting Group. His career spans more than two decades at the intersection of media, advertising, and operational leadership — with roles at Volkswagen of America, Cobalt, Univision, and Constellation, where he helped build the first direct-to-publisher partnership for automotive Tier 3.
Before entering the media industry, Shane spent five years in Los Angeles as the business administrator of a West Hollywood non-profit — running finance, operations, and governance for a mission-driven organization through a period of growth. That experience shapes the firm's practice today: a working conviction that the quality of an organization is inseparable from the integrity of the people running it.
His work is grounded in a belief that advertising — and the businesses that buy it — works better when no one has anything to hide. That belief shapes every engagement: transparent counsel, accountable strategy, and a preference for the long view over the short answer.
Shane also serves as founder of TrueView Media Group, an independent programmatic CTV platform focused on the automotive vertical, and as co-managing member of Pure Vita Holdings. He lives in New Jersey with his family.